DirecTV Now to Bring Viacom Nets Back April 5
DirecTV Now has confirmed that Viacom channels MTV, BET, Comedy Central, Nickelodeon, Nick Jr. and VH1 are coming back to its basic "Plus" tier on April 5.
Those channels, as well as Viacom networks CMT, Paramount Network and TV Land will also be available on the high-end, $70-a-month "Max" tier.
As MCN noted Thursday, Viacom channels were among those removed from the live-streamed pay TV service earlier this month amid a major restructuring of the platform.
However, DirecTV Now operator AT&T and Viacom were at the business end of a program licensing renewal negotiation at the time, and it was unclear as to whether the networks would come back following the successful signing of a new carriage agreement.
Related: DirecTV Now’s Big Purge: A&E, AMC, BET, MTV, Food, Discovery, History--Our List of the Nets That Got the Boot
The two sides announced a carriage renewal earlier this week. But the Viacom nets weren’t immediately added to the newly configured DirecTV Now “Plus” and “Max” bundles.
"With our recent favorable contract renewal complete, we are pleased to begin offering select Viacom content as part of our new DirecTV Now Plus and Max packages for customers at no additional charge," AT&T said in a statement.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!