Dem Convention Day 2 Draws 19.2M, Down 25%

By ( Broadcasting & Cable )
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Younger viewers tune out

Networks carried the virtual roll call of the states during the Democratic National Convention (Image credit: NYT)

 Day 2 of the virtual Democratic National Convention drew 19.2 million people, down slightly from Day 1 and down 25% from 2016, according to Nielsen.

With speakers including former President Bill Clinton and ex-Secretary of State Colin Powell, the DNC drew a 12.6 household rating, compared to an 8.4 four years ago.

Among the younger voting demographic--people 18 to 34--941,000 people tuned in, down more than 50% from 2.02 million in 2016.

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That contrasts to the 13.971 people 55 plus that watched. That was down from 15.3 million 

Nielsen measured viewing on 10 networks from 10 p.m. ET to 11:15 p.m. The networks included ABC, CBS, NBC, PBS, CNN, CNNe, Fox Business, Fox News Channel, MSNBC and Newsy.

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Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.