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Debmar-Mercury Shopping 'Tosh.0' to Stations

Lionsgate-owned Debmar-Mercury is bringing Comedy Central’s Tosh.0 to NATPE to evaluate whether there’s any station interest in picking up the show, according to sources. Debmar-Mercury declined to comment.

Tosh.0, starring comedian Daniel Tosh who comments on the day’s funniest viral videos, is Comedy Central’s highest-rated show, appealing to hard-to-reach young men. Debmar-Mercury is positioning it for late-night and weekends, much like its sale of Comedy Central's animated hit, South Park, which entered broadcast syndication in 2005.

Tosh.0 premiered on Comedy Central in 2009 and it became the second-most watched show among young men within 10 weeks. It’s currently renewed on Comedy Central through 2016.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.