Mission Broadcasting has named Stephen Daniloff as corporate director of sales.
Daniloff most recently served as VP and general manager of Nexstar Broadcasting’s WBRE-TV, Wilkes Barre, Pa. At Mission, he will manage an office in Solon, Ohio, and report directly to Dennis Thatcher, Mission’s president.
“Steve Daniloff brings a wealth of industry background to this position. He knows every aspect of spot sales and digital sales for today’s contemporary television station,” said Thatcher. “He has a proven, long-term record of success, matched by a meticulous approach to every detail. Nancie Smith [Mission’s chair] and I have great confidence in his ability to manage and train our Mission Sales Team.”
Before WBRE, Daniloff was director of sales for WSAV-TV, Savannah, Ga.; VP and general sales manager for AT&T’s regional sports network in Pittsburgh and regional sales manager for Scripps’ WEWS-TV, Cleveland.
“I am excited to be chosen for this newly created position with this growing broadcast television group,” Daniloff said. “This is an exceptional opportunity to work with an exceptional company. I am looking forward to partnering with our salespeople and helping local businesses grow and thrive as we emerge from these difficult times.”
Mission owns 21 TV stations in 18 U.S. DMAs.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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