The CW Sees High Single-Digit, Low Double-Digit Price Increases as It Wraps Upfront Deals

By Jon Lafayette
( Broadcasting & Cable )
last updated

Strong volume for digital

Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.
The CW CEO Mark Pedowitz at the network’s upfront presentation last month. (Image credit: Kevin Mazur/Getty Images for The CW)

The CW has wrapped up its upfront, according to sources familiar with the situation.

The network — a joint venture of Paramount and Warner Bros. Discovery — saw price increases that ranged from the high single digits to the low double digits, in line with reports from other network's upfront deals.

Also: The CW Stresses One-Brand Approach at Upfront Event

Volume was reportedly similar to last year, with significant strength in digital inventory. The network’s new programming was well received, particularly shows linked to past series like The Winchesters, Walker: Independence, Gotham Knights and All American: Homecoming.  

Upfronts 2022: Complete Coverage

Earlier this week, executives from NBCUniversal, Paramount Global and Fox said that they were close to being done with their upfront presentations. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.