Latest Upfronts 2022

Rita Ferro Disney Upfront 2022

Disney Closes Out Upfront with $9 Billion in Ad Commitments

By Jon Lafayette last updated

Major agency packages include new Disney Plus ad-supported tier

Broadcasting & Cable
Jon Steinlauf with Doug Mitchelson at Credit Suisse conference

Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’

By Jon Lafayette published

Buyers say newly merged company is holding out for higher prices

Broadcasting & Cable
measuring tape

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

By Jon Lafayette last updated

Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

Broadcasting & Cable
Mark McKee, general manager, FreeWheel

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About

By Mark McKee published

This year, it’s not just about making deals; it’s about finding solutions

Broadcasting & Cable
Dave Coleman, senior VP, strategy & development, Ocean Media

2022 Upfronts: Priorities from Both Sides of the Negotiating Table

By Dave Coleman published

Broadcasting & Cable
Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.

The CW Stresses One-Brand Approach at Upfront Event

By Michael Malone published

Stevie Wonder starts things off as wild week concludes

Broadcasting & Cable
'60 Minutes' correspondent Bill Whitaker during Paramount's 2022 upfront presentation.

Paramount Upfront Taps '60 Minutes' Correspondents To Talk Up Company

By Michael Malone published

Scott Pelley, Lesley Stahl, Bill Whitaker turn up at Carnegie Hall

Broadcasting & Cable
Warner Bros. Discovery upfront

Warner Bros. Discovery Touts Content Portfolio Strength at Upfront Presentation

By R. Thomas Umstead last updated

David Zaslav calls company fifth broadcast network as company flouts programming strength

Multichannel News
Richard Kind and Amanda Warren in 'East New York'

CBS Reveals Fall Schedule

By Michael Malone last updated

Broadcasting & Cable
CNN chief Chris Licht at 2022 WBD upfront

New CNN Head Chris Licht Explains Plans for Network

By Jon Lafayette last updated

New morning show, 'CNN Sunday' in the works

Broadcasting & Cable
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