Latest about Upfronts 2022
Upfront Week, 'Stranger Things' on Netflix, 'Troppo' on Amazon Freevee, and More in Busted Pilot
Kent Gibbons and Michael Malone talk about what's happening on the programming scene
Warner Bros. Discovery Closes Upfront With $6 Billion in Ad Commitments
Prices up in the low to mid teens
Roku Drew Record $1 Billion in Ad Commitments in Upfront
25% of upfront deals came with new advertising clients
Disney Closes Out Upfront with $9 Billion in Ad Commitments
Major agency packages include new Disney Plus ad-supported tier
Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’
Buyers say newly merged company is holding out for higher prices
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies
The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
This year, it’s not just about making deals; it’s about finding solutions
