Upfronts 2022

Latest about Upfronts 2022

The Walt Disney Co. CEO Bob Chapek during Disney's 2022 upfront presentation.
Upfront Week, 'Stranger Things' on Netflix, 'Troppo' on Amazon Freevee, and More in Busted Pilot

By Michael Malone, Kent Gibbons Last updated

Kent Gibbons and Michael Malone talk about what's happening on the programming scene

Programming
Warner Bros. Discovery upfront
Warner Bros. Discovery Closes Upfront With $6 Billion in Ad Commitments

By Jon Lafayette Last updated

Prices up in the low to mid teens

Currency
Roku headquarters
Roku Drew Record $1 Billion in Ad Commitments in Upfront

By Jon Lafayette Published

25% of upfront deals came with new advertising clients

Currency
Rita Ferro Disney Upfront 2022
Disney Closes Out Upfront with $9 Billion in Ad Commitments

By Jon Lafayette Last updated

Major agency packages include new Disney Plus ad-supported tier

Currency
Jon Steinlauf with Doug Mitchelson at Credit Suisse conference
Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’

By Jon Lafayette Published

Buyers say newly merged company is holding out for higher prices

Currency
measuring tape
In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future

By Jon Lafayette Last updated

Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

Currency
Mark McKee, general manager, FreeWheel
The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About

By Mark McKee Published

This year, it’s not just about making deals; it’s about finding solutions

BC Guest Blog
Dave Coleman, senior VP, strategy & development, Ocean Media
2022 Upfronts: Priorities from Both Sides of the Negotiating Table

By Dave Coleman Published

BC Guest Blog
Mark Pedowitz, chairman and CEO of The CW Network speaks onstage during The CW Network's 2022 Upfront Presentation at New York City Center on May 19, 2022 in New York City.
The CW Stresses One-Brand Approach at Upfront Event

By Michael Malone Published

Stevie Wonder starts things off as wild week concludes

Programming
'60 Minutes' correspondent Bill Whitaker during Paramount's 2022 upfront presentation.
Paramount Upfront Taps '60 Minutes' Correspondents To Talk Up Company

By Michael Malone Published

Scott Pelley, Lesley Stahl, Bill Whitaker turn up at Carnegie Hall

Programming
1 2 3 Archives