Upfronts 2022
Latest about Upfronts 2022

Upfront Week, 'Stranger Things' on Netflix, 'Troppo' on Amazon Freevee, and More in Busted Pilot
By Michael Malone, Kent Gibbons last updated
Kent Gibbons and Michael Malone talk about what's happening on the programming scene

Warner Bros. Discovery Closes Upfront With $6 Billion in Ad Commitments
By Jon Lafayette last updated
Prices up in the low to mid teens

Roku Drew Record $1 Billion in Ad Commitments in Upfront
By Jon Lafayette published
25% of upfront deals came with new advertising clients

Disney Closes Out Upfront with $9 Billion in Ad Commitments
By Jon Lafayette last updated
Major agency packages include new Disney Plus ad-supported tier

Warner Bros. Discovery Ad Head on Upfronts: ‘We’re Being Patient’
By Jon Lafayette published
Buyers say newly merged company is holding out for higher prices

In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future
By Jon Lafayette last updated
Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About
By Mark McKee published
This year, it’s not just about making deals; it’s about finding solutions

2022 Upfronts: Priorities from Both Sides of the Negotiating Table
By Dave Coleman published
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