CTD's 'The Test' Cleared in 56% of Country
CBS Television Distribution's The Test is sold to
stations covering 56% of the country, including Tribune and Sinclair, for a
fall 2013 premiere, said Joe DiSalvo, CTD's president of sales on Wednesday.
Tribune is a financial partner in the show, which is
produced by Jay McGraw's Stage 29 Productions. Much like
NBCUniversal's Maury and Jerry Springer, The Test is a
one-hour conflict talk show that will use lie detector and DNA tests to settle
relationship and paternity disputes between the show's guests. Stand-up
comedian Kirk Fox is the show's host.
"We're excited to extend and expand our relationships
with Jay McGraw and Tribune with this new endeavor," DiSalvo said. "The
Test fills a growing niche in daytime television that the audience is
really responding to. This strip is a great fit for stations looking to expand
on their confrontational talk show blocks."
Tribune -- which also is partnering with CTD on this fall's
late-night entry, Arsenio -- will air the show in 17 markets, including
New York, Los Angeles and Chicago. On WPIX New York, it will air at 4 p.m.,
replacing Twentieth's Ricki. Sinclair has cleared the show on 29 of its
The Test isn't the only show that will feature lots
of DNA tests: MGM also has sold Paternity Court, starring lawyer Lauren
Lake, for a fall 2013 debut.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.