Cinedigm’s Digital Rights Management unit said its AsianCrush unit has been launched on Comcast platforms including Xfinity X1, Xfinity Flex and XClass TV.
Comcast will also launch DMR’s RetroCrush, Midnight Pulp and Cinehouse streaming channels later this year.
“We’re excited to bring fans of AsianCrush, RetroCrush, Midnight Pulp, and Cinehouse another way to enjoy our premium content,” said John Stack, DMR’s director of digital distribution and content strategy. “Comcast’s entertainment platforms deliver world-class viewing experiences to its customers and we’re thrilled to have DMR’s apps join the Comcast family.”
AsianCrush features pan-Asian entertainment, including popular TV dramas and movies, award-winning indies and genre classics.
Cinedigm acquired DMR in January for $22 million.
The company reported earlier this month that its streaming advertising revenue grew 192% in 2021 and that it expects to outperform the CTV market in 2022. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.