Gaston had been a regional VP and general manager of WBRC-TV, Birmingham, Alabama.
The moves follow the departure of senior VP Nick Matesi as part of a leadership transition at Gray.
Jason Mathews was promoted to succeed Gaston as GM of WBRC. Mathews had been the station’s general sales manager.
Gaston has been in the TV business for 30 years, starting as an intern at WTXL-TV in Tallahassee.
Mathews had been in sales for 15 years. Before becoming general sales manager at WBRC, he was director of business development for Gray and Raycom Media. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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