Sony Pictures Television’s Wheel of Fortune will become the latest television show to add a text-messaging component when it runs a one-week text-based sweepstakes the week of May 15-19.
The syndicated game show will award a trip to Hawaii as the grand prize in its "Text me to Paradise Sweepstakes," the first time the show has tried a text-messaging promotion.
The contest will run in conjunction with the show’s "College Week," which was shot in Denver, Co.
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Viewers who tune in can use their mobile phones to text in that night’s answer to the bonus round puzzle, but unlike American Idol, voting is limited to once a day. The winner will be drawn at random, as will the recipients of four secondary prizes that include a Sony Ericsson W600 Walkman and $500 in Cingular gift cards.
