Bina Roy Named VP and GM of Nexstar’s Multicast Networks
Exec was senior affiliate sales director for Nexstar’s networks division
Nexstar Media said that it promoted Bina Roy to VP and general manager of Nexstar’s multicast networks, a new position at the company.
Roy, who has served as senior affiliate sales director for Nexstar’s networks division since 2019, will be responsible for business development and affiliate partnerships with about 15 networks. Nexstar’s portfolio of stations has more than 600 subchannels in 116 markets.
She will continue to report to Sean Compton, president of Nexstar’s Networks Division.
Also: Nexstar Names Jay Howell GM of Its Operations in Las Vegas
“This promotion is a way of recognizing Bina’s total dedication to the growth of our multicast networks over the last several years,” Compton said. “Thanks to Bina’s hard work and focus, Antenna TV is now available in more than 113 million television households throughout 92 percent of the United States, and in just six short months, Rewind TV has become one of the country’s fastest growing networks. She is talented, innovative and experienced, and I am extremely pleased to promote her to this new position.”
Before joining Nexstar, Roy served as programming and affiliate manager for Tribune Broadcasting. She played key roles in the creation of the CW Network’s talk show, The Bill Cunningham Show, as well as the syndicated news programs Eye Opener and News Fix.
Roy got her start in television broadcasting as an NBC Page in 1996. Her career has taken her to war zones as a producer for CBS News Productions. She also served as a local television reporter and anchor. ■
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.