AT&T, Cox Media Group Settle Before Super Bowl

DirecTV satellite dish
(Image credit: Future)

AT&T and Cox Media Group said they reached a new multi-year retransmission agreement, ending a blackout just hours before the start of the Super Bowl.

The blackout affected 26 stations in 20 markets, including five with the CBS affiliated stations that would have been carrying those games to subscribers of AT&T’s DirecTV, U-verse, and AT&T TV.

Also Read: Dish, WINK-TV, Fort Myers, Fla., In Pre-Super Bowl Blackout

Terms of the deal were not disclosed.

In the announcement of the agreement the companies said “the parties appreciate consumers’ patience during the negotiation.”

During the negotiations, AT&T went to Capitol Hill to plead its case and a top AT&T executive "demanded" that Cox return its signal before the big game.

Also, the American Television Alliance, which represents satellite and cable companies, launched an ad campaign in the markets affected warning viewers they could miss the Super Bowl.

The 20 markets involved were: Alexandria, La.; Atlanta; Binghamton, N.Y.; Boston; Charlotte; Dayton, Ohio;  Eureka, Calif.; Greenville-Greenwood, Miss.; Idaho Falls-Pocatello, Idaho;  Jacksonville, Fla.; Medford, Ore.; Memphis, Tenn.; Orlando, Fla.; Pittsburgh; Seattle; Spokane, Wash.; Syracuse, N.Y.; Tulsa, Okla.; Yakima-Tri Cities, Wash.; and Yuma, Ariz.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.