CBS Television Distribution's new late-night talker, The Arsenio Hall Show, fell off 21% in day two, dropping to a 1.5 rating/3 share in the household metered markets, according to Nielsen Media Research.
That was still good enough, however, to beat all late-night shows in the key adult demographic of adults 25-54 at a 0.8/3, with the exception of NBC's The Tonight Showwith Jay Leno. Arsenio also tied ABC's Jimmy Kimmel Live with that number. Among adults 25-54, Arsenio was up 33% compared to both year-ago and lead-in.
Syndication observers on Wednesday said Arsenio's second-day number still would have been a huge win for CBS and Tribune, Arsenio's launch group and production partner, even without the bonus of the big first day.
A fall-off is expected after a big premiere; now the question is at what point Arsenio's ratings levels off. Moreover, the national ratings don't come back for two weeks, so how the show is doing on a national basis remains unknown. That said, Arsenio doesn't air double-runs, so its first-week national number should be relatively close to its metered-market number, and that's a good sign.
In the meantime, Warner Bros.' Bethenny slipped to a 1.1/3 two-day average, down 8% from its year-ago time period average and down 13% from its lead-ins.
Among daytime's key demographic of women 25-54, Bethenny scored a 0.6/5 on Tuesday, even with both its year-ago time periods and lead-ins.
CTD's The Test held steady on day two at a 0.7/2, down 22% from its lead-in and even with year-ago.
Syndication ratings for Wednesday, Sept. 11, will be skewed due to heavy preemptions as a result of 9/11 remembrance coverage.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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