Anthem Marks Movember With Hirsute Hit Content

Anthem Sports & Entertainment Movember
(Image credit: Anthem Sports & Entertainment)

Anthem Sports & Entertainment TV channels will again be sporting mustaches to support Movember, the initiative supporting men’s wellness.

Famously ’stached actors, including Sam Elliott, Charles Bronson, Richard Pryor, Burt Reynolds, Kevin Kline and John Cleese, will be showcased in “Movember Monday” films on Anthem’s HDNet Movies.

Titles featured include Easy Rider, Fuzz, Breakheart Pass, Fatal Beauty, The Mechanic, Messenger of Death, Moving, Malone, Stroker Ace and A Fish Called Wanda.

Mustachioed musicians call the tune on AXS TV's Movember Saturday Stack on November 12. 

The block begins at 12 p.m. ET with a star-studded breakdown of The Very VERY Best of the 70s Mustache Men, and also includes Rock Legends, portraits of Queen, ZZ Top, and Santana; insightful features exploring the lives and legacies of The Allman Brothers, Jimi Hendrix, and Prince; and hit-heavy sets by Alan Jackson and Toby Keith.

Over the course of the month, both networks will air Movember-themed displays and interstitial content. Public-service announcements will encourage male viewers to “Spot the Signs” and help friends in need become A Man of More Words. They will also air “Suicide Notes” segments, featuring true stories from men who came back from the edge.

Since 2003, Movember has advocated for men’s physical and mental health, raising funds and awareness while investing in finding cures for prostate cancer, testicular cancer and other conditions. ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.