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After One Week, 'Arsenio's Ratings Stay Strong

In its first week, CBS Television Distribution's The Arsenio Hall Show had the highest-rated debut of any syndicated talk show in seven years in its key demographics of adults 18-49 at a 0.7/3 and adults 25-54 at a 0.9/3. Those are the highest premiere ratings in those demographics since CTD's Rachael Ray debuted in the week of Sept. 18, 2006.

In households in the 56 metered markets, Arsenio averaged a 1.5 rating/3 share, according to Nielsen Media Research, up 50% from its 1.0/2 year-ago time period averages.

On Tribune's WPIX New York, Arsenio improved 86% compared to last year when Sony Pictures Television's Seinfeld aired in those time slots to a 1.3/3 at 11 p.m. On Tribune's KTLA Los Angeles, the show gained 138% over year-ago, when Warner Bros.' Friends was airing, to a 1.9/6 at 11 p.m. On Tribune's WGN Chicago, the show grew 56% over last year to a 2.5/5 at 10 p.m.

Among adults 18-49 in its first week, Arsenio grew 40% from its 0.5/2 lead-in and year-ago time period average to a 0.7/3, and ranked first among all late-night talkers in that demo, tying NBC's The Tonight Show with Jay Leno at a 0.7/4.

Among adults 25-54, Arsenio was up 29% from its 0.7/2 lead-in, and up 50% from its 0.6/2 year-ago time period average to a 0.9/3 in the demo, beating every late night show in that demo except The Tonight Show, which scored a 1.0/5.

Meanwhile, after one week, Warner Bros.' Bethenny averaged a 1.0/3 in households, down 23% from its 1.3/4 lead-in and down 17% from its 1.2/4 year-ago time period averages. Among daytime's key demographic of women 25-54, Bethenny averaged a 0.6/4, flat compared to both its lead-in and year-ago time period average.

CTD's The Test, a new conflict talker executive produced by Jay McGraw and starring Kirk Fox, averaged a 0.7/2 in households in its premiere week, down 22% from its 0.9/3 lead-in, and down 13% from its 0.8/3 year-ago time period averages. Among women 25-54, The Test averaged a 0.5/4, flat compared to its lead-in, and up 25% from its 0.4/3 year-ago time period.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.