The ABC Owned Television Stations plan to rebrand their Live Well digital broadcast network to Localish, the group’s local storytelling initiative.
The change is effective Feb. 17.
With a broadcast home, Localish will be expanding from short-form series into long-form programming. Localish will also continue to debut stories on its website, localish.com.
“We first launched Localish as a reflection of our deep commitment to the communities we serve,” said Wendy McMahon, president, ABC Owned Television Stations. “The resonance of Localish’s storytelling has enabled us to forge connections with a new generation of viewers. We’re excited to start this next chapter of the brand and give our viewers even more ways to live like a local.”
ABC introduced Localish in 2018.
The series that will make up the initial programming on Localish include:
⦁ More In Common: Inspiring stories of Americans who come together despite their differences
⦁ All Good: Escape from negative news and discover the people trying to make a positive change in their communities.
⦁ Secretly Awesome: Whether you’re a local or a visitor, we introduce you to spots the locals love.
⦁ My Go-To: Your go-to places to be, people to see and things to do
⦁ Bite Size: Highlighting the most unique dishes from local restaurants, bars and festivals
⦁ Worth the Wait: We’re seeking out the longest lines in America to determine if they’re worth the wait.
⦁ Pumped: Uncover the latest and greatest fitness trends across America.
⦁ Glam Lab: Watch us test out the newest products and trends in beauty and self-care.
⦁ Out of Office: We are currently out of office; enjoy watching these vacation videos on your work computer.
⦁ Stroke of Genius: Finding the inspiration behind America’s most talented artists.
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