ABC Gets High-Single Digit Price Increases in Upfront
Related: Disney Sees Big Digital Upfront Gains
ABC completed its upfront negotiations, securing increased volume and price hikes that were close to 10%, according to sources familiar with the situation.
This upfront was expected to be stronger than last year's. Among the broadcasters, CBS and The CW are said to be done, with price increases in double-digit range. NBCU was also seeing increases in the low teens for its 2016-17 ad inventory.
Among cable networks, Viacom and Turner were done with their negotiations, both registering increases in volume.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.