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CW Finishes Upfront With Volume Gain

The CW has finished its upfront negotiations, earning double-digit increases in volume, according to someone familiar with the situation.

Prices were up in the low-double digit range for the network, which has been balancing its traditional audience of young women with super-hero shows that attract male viewers.

The network saw an increase in deals done using C7, which includes seven days of delayed viewing, versus C3, the older measure that includes only three days of delayed viewing.

Related: CW Debuts ‘Supergirl’ Oct. 10

CW was also able to attract some clients to its CW Good social consciousness initiative.

Earlier Monday, sources said CBS was effectively done with its upfront negotiations.

The CW is a joint venture of CBS and Time Warner.

Related: CW Audience Is Half Male, Says Pedowitz

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.