Clix, a service that helps streamers find what to watch, said that 99% of its global audience of 12 million users are getting their video recommendations on mobile devices before watching on any screen or platform.
More viewers and more shows are streaming, especially on a burgeoning number of free ad-supported streaming television (FAST) channels. Discovering content is difficult and a return to scrolling program guides is not what younger viewers want, Clix said.
"Our consumers, especially millennials and Gen Z, expect to get their information about what-to-watch instantaneously — anytime, anywhere in this ever-shifting landscape," Ed Sullivan, Clix founder and CEO, said. "Our users know Clix is allied with top streamers to make it easier to find the best of what to watch."
Clix said its registered users are growing by almost 800,000 monthly in the U.S., citing Google Analytics.
"Everyone is walking around with a TV in their pocket — and that time-burning question on their lips: 'What should I stream today?'" Stacy Jolna, Clix founder and chief marketing officer, said. "Clix on your iPhone or Android device is the quickest way to see our 'discover and watch' recommendations called ClixPix, whether you're riding the subway, simply bored in class, or group chatting about the hottest new series and movies."
Clix said its what-to-watch methodology combines artificial intelligence and machine learning with human editorial curation. Script and cinematography excellence, great acting and directing contribute to its recommendations.
In addition to recommendations, Clix offers its own original content and is available via Roku, Apple TV, Amazon Fire TV and LG Smart TVs.
"Our top video-centric suggestions of what to stream, ClixQuizzes on TV, movies and sports, as well as our growing shopping functionality for just what you want to buy, together, creates a personal connection to our viewers," Patricia Sullivan, founder and CEO, added. "Our viewers' demands and desire are Clix's guide for what we will unveil next. We know they don't want more guides and grids to struggle through as they search for their entertainment experience." ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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