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WJCL GM Ben Hart Addresses Viewers Directly

Ben Hart, general manager, WJCL
(Image credit: WJCL)

While he’s new to the job, WJCL president/GM Benjamin Hart is easing into the role of providing on-air editorials. His most recent ones, going for about 90 seconds, stressed the importance of voting and urged Americans to come together after the divisive presidential election

“You and I are a part of the most glorious country in the world,” Hart said in the one about coming together. “Free and fair elections are the key to what makes us the best country on earth. Now that we’ve all had our say, it's time for us to listen to each other, work together and move forward.”

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Hearst TV general managers are encouraged to address viewers directly with editorials. Hart, who succeeded Tim Morrissey atop WJCL, said the editorials “articulate who we are as a station and a company.”

Hart hopes to make them a weekly thing when he knows the market better. For now, he steps up when he feels he can add an informed voice to the dialogue. “When there’s something important to say, it’s time to say something,” Hart said.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.