Latest VideoAmp
VideoAmp Measuring Lift For Tune-In Ads on Facebook, Instagram
By Jon Lafayette published
Tests also provide insights on cost per incremental tune-in
Allen Media Group, VideoAmp Ink 10-Year Ad Currency Deal
By Jon Lafayette published
VideoAmp designated as programmer’s ‘primary and preferred’ metric
VideoAmp Integrates TransUnion Marketing Analytics Into Platform
By Jon Lafayette published
Advertisers can measure the impact of campaign across TV and digital channels
Media Buyer Horizon To Use VideoAmp As Upfront Currency
By Jon Lafayette published
Data also used for planning, analytics and measurement
VideoAmp To Measure Reach And Frequency For YouTube
By Jon Lafayette published
Integration allows advertisers to optimize campaigns
Allen Media Group Hires VideoAmp for Measurement
By Jon Lafayette published
‘Nielsen does a horrible job,’ Byron Allen says
Paramount Sees Boost in Results From Campaigns Using VideoAmp Currency
By Jon Lafayette published
Likelihood to convert up 11%
Warner Bros. Discovery To Use VideoAmp for Cross-Screen Ad Buys
By Jon Lafayette published
Media company will adopt multiple currencies by the 2023 upfront
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