Latest about VideoAmp
Dentsu Uses VideoAmp As Currency in Multi-Network Ad Campaign
Paramount, Fox, WBD, A+E, Hallmark, NBCUniversal involved in buy
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
Full certification to be decided in early 2024
VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG
Legacy buying platform opens door to alternative measurement companies
Relo Metrics Adding VideoAmp Data To Measure Sponsorships
Deal enables real-time decision making
VideoAmp Measuring Lift For Tune-In Ads on Facebook, Instagram
Tests also provide insights on cost per incremental tune-in
Allen Media Group, VideoAmp Ink 10-Year Ad Currency Deal
VideoAmp designated as programmer’s ‘primary and preferred’ metric
VideoAmp Integrates TransUnion Marketing Analytics Into Platform
Advertisers can measure the impact of campaign across TV and digital channels
Media Buyer Horizon To Use VideoAmp As Upfront Currency
Data also used for planning, analytics and measurement
