Latest VideoAmp
Tony Fagan Gets Expanded Role After VideoAmp Lays Off 10 in Reorganization
By Jon Lafayette last updated
CTO to head up product, engineering, research & development at TV measurement firm
VideoAmp Data Integrated Into Mediaocean Platform
By Jon Lafayette published
Deal enables VideoAmp to be used as currency in transactions
TelevisaUnivision Makes Deal With VideoAmp To Measure, Target Hispanics
By Jon Lafayette published
Links VideoAmp viewing data with TelevisaUnivision’s household graph
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
By Josh Chasin last updated
Or how I learned to love the fortitude of big data
Measurement March Madness Produces Fresh NCAA Viewing Stats
By Jon Lafayette published
Games generated 8.6 times more impressions than any other show
VideoAmp Acquires Elsy To Make Using Alternate Currencies Easier
By Jon Lafayette published
Platform automates campaign management
WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands
By Jon Lafayette published
Comscore, iSpot, VideoAmp data will go through the ringer
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