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Latest about VideoAmp

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VideoAmp Acquires Elsy To Make Using Alternate Currencies Easier

By Jon Lafayette Published

Platform automates campaign management

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A pile of money
WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

By Jon Lafayette Published

Comscore, iSpot, VideoAmp data will go through the ringer

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VideoAmp Renews Deal Licensing Data From TiVo

By Jon Lafayette Published

Viewing information used for planning, measurement and TV ad sales

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VideoAmp To Integrate Comcast Set-Top Data into Cross-Platform Measurement

By Jon Lafayette Last updated

Deal provides more ammunition to a Nielsen competitor

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Discovery
Discovery, OMG in Currency Tests with Comscore, VideoAmp

By Jon Lafayette Published

Network, buyer eye alternative to Nielsen for upfront

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Cash money DoubleVerify ad fraud CTV
WarnerMedia Picks Comscore, iSpot, VideoAmp as Possible Nielsen Alternatives

By Jon Lafayette Published

Testing to lead up to potential currencies for use in upfront

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VideoAmp Names Kelly McMahon Senior VP of Client Success

By Jon Lafayette Last updated

Exec had been with SpotX

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John Halley ViacomCBS
ViacomCBS, Dentsu Using VideoAmp Currency for 1st Quarter Campaigns

By Jon Lafayette Published

Inventory optimized to reach advanced audiences, not Nielsen demographics

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OpenAP XPm
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies

By Jon Lafayette Published

OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.

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ANA Sets Test of Cross-Media Measurement with VideoAmp

By Jon Lafayette Last updated

Pilot to be in-market by second quarter of 2022

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