Latest VideoAmp
Discovery, OMG in Currency Tests with Comscore, VideoAmp
By Jon Lafayette published
Network, buyer eye alternative to Nielsen for upfront
WarnerMedia Picks Comscore, iSpot, VideoAmp as Possible Nielsen Alternatives
By Jon Lafayette published
Testing to lead up to potential currencies for use in upfront
VideoAmp Names Kelly McMahon Senior VP of Client Success
By Jon Lafayette last updated
Exec had been with SpotX
ViacomCBS, Dentsu Using VideoAmp Currency for 1st Quarter Campaigns
By Jon Lafayette published
Inventory optimized to reach advanced audiences, not Nielsen demographics
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
By Jon Lafayette published
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
ANA Sets Test of Cross-Media Measurement with VideoAmp
By Jon Lafayette last updated
Pilot to be in-market by second quarter of 2022
VideoAmp Raises $275M To Help Fund Media Currency Rollout
By Jon Lafayette published
VideoAmp said it raised $275 million in Series F Funding and will use the money to accelerate the rollout of its platform as a currency for buying and selling video advertising.
VideoAmp Incorporates HyphaMetrics Panel Data Into Audience Measurement
By Jon Lafayette published
In big data world, panels still matter, companies say
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