VideoAmp
Latest VideoAmp
![Peter Bradbury](https://cdn.mos.cms.futurecdn.net/cUBcDpkJaJdbyavCon4e27-320-80.png)
VideoAmp Will Let Clients Tell How It Measures Up
By Jon Lafayette published
At VAmpFront, data will show adoption of alternative currencies
![VideoAmp VALID](https://cdn.mos.cms.futurecdn.net/bPbK6NgbSJdrwWacnUYYDV-320-80.png)
VideoAmp Launches VALID To Push Advanced Currency Adoption
By Jon Lafayette published
Product includes audience data, identity graph and clean room
![Ross McCray, Peter Liguori](https://cdn.mos.cms.futurecdn.net/basgYWJZ9E99mrn9RXn8nR-320-80.jpg)
VideoAmp Lays Off 20% of Staff, Hires Peter Liguori to Replace Founder and CEO Ross McCray
By Jack Reid published
McCray will remain on the board for video measurement startup
![Hallmark original movie 'The Santa Summit'](https://cdn.mos.cms.futurecdn.net/b4cqRUWDofaiq678BLihC7-320-80.jpg)
Hallmark To Use Nielsen Rival VideoAmp as Ad Currency
By Jon Lafayette published
Big Data used for advanced audiences and demo guarantee
![The Weather Channel](https://cdn.mos.cms.futurecdn.net/3M3UPXjvQADdzwSMLmWDPC-320-80.jpg)
Weather Channel Does Upfront Ad Deals Using VideoAmp as Currency
By Jon Lafayette published
Parent Allen Media Group made 10-year deal with Nielsen alternative
![VideoAmp signage at Cannes advertising festival party](https://cdn.mos.cms.futurecdn.net/Jd9UxBhXed2uEeBVD9YLFg-320-80.jpeg)
Dentsu Uses VideoAmp As Currency in Multi-Network Ad Campaign
By Jon Lafayette published
Paramount, Fox, WBD, A+E, Hallmark, NBCUniversal involved in buy
![Joint Industry Committee Certification](https://cdn.mos.cms.futurecdn.net/HXTpEnNirfFDJyC9ScnEfT-320-80.jpg)
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
By Jon Lafayette published
Full certification to be decided in early 2024
![VideoAmp signage at a party at Cannes advertising festival](https://cdn.mos.cms.futurecdn.net/DqP8ifqWQEs72Ds2a6PkHd-320-80.jpeg)
VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG
By Jon Lafayette published
Legacy buying platform opens door to alternative measurement companies
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