Big increase local cable ad sales nearly offsets declines at national networks, TV stations
Standard Media Index said it hired Rick Bruner as head of its insights and analytics division.
TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.
The pandemic has hurt national TV advertising this year, particularly sports with games canceled and fans watching news, according to Standard Media Index.
Ad data company Standard Media Index said it named Todd Koons as VP, strategic partnerships, a new position.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.