Standard Media Index Hires Rick Bruner as Insights Head

By Jon Lafayette
( Broadcasting & Cable )
published

Analytics exec had been CEO of Central Control

Rick Bruner Standard Media Index
Rick Bruner (Image credit: Standard Media Index)

Standard Media Index said it hired Rick Bruner as head of its insights and analytics division.

Bruner most recently had been president of Central Control, a media analytics firm. He will remain chairman of Central Control.

“SMI is thrilled to welcome respected research pioneer Rick Bruner to the team. A leader in his field, he brings a wealth of knowledge, his impressive network, and extensive leadership experience running advanced research and analytics teams to the SMI family. Rick will play an instrumental role in the continued growth and development of SMI’s Insights & Analytics practice,” said Ben Tatta, president of Standard Media Index.

Before Central Control, Bruner held posts at DoubleClick, Google, MTV Networks and Viant Technology.

“Standard Media Index is living up to its name and becoming an essential currency for the ad industry. As a measurement specialist, I can see how the comprehensiveness, precision and accuracy of this data is going to change the world of advertising, for the better. I couldn’t be prouder to play my part,” said Bruner.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.