The global COVID-19 pandemic reduced advertising revenue by 37.1% in the largely English-speaking markets where Standard Media Index operates, the company said in a new report.
Ad intelligence company Standard Media Index said it named Jason Keown as VP, marketing, a new position.
The drop in national TV ad revenue continues to slow, with June figures showing an 9% decline, leaving the second-quarter down 19%.
Ben Tatta, a veteran TV data executive, has joined ad intelligence company Standard Media Index as president.
Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.
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