Standard Media Index
Latest about Standard Media Index

Linear TV Ad Spending Fell 7% in Q4, Guideline Says
By Jon Lafayette published
Primetime premieres down 27%; NFL programming up 22%

National Linear TV Advertising Spending Down 2.3% in December
By Jon Lafayette published
For all of 2022, spending dropped 5%

$500 Million in Ad Dollars Vanish From National Linear TV in Q4: SMI
By Jon Lafayette published
Spending down 2% in September as 'Thursday Night Football' moves to Amazon Prime Video

National Linear TV Advertising Spending Down 8% in October
By Jon Lafayette published
Broadcast shows 12% decline, cable off 4%

3Q Connected TV Ad Spending Jumps 39% To $926 Million: SMI
By Jon Lafayette published
Travel, auto, restaurant categories show biggest increases

Linear TV Ad Spending Sees Uptick in September, SMI Says
By Jon Lafayette published
Gain follows four months of declines but leaves Q3 down 14%

After SMI, SQAD Acquisitions, Dreamscape Adds Senior Executives
By Jon Lafayette published
Dmitri Zolotkovsky named CFO, Dave Hogan to CTO, Rose Zory becomes chief human resources officer and Harmon Lyons appointed GM

National TV Ad Spending Drops 7% in August: SMI
By Jon Lafayette last updated
So far in 3Q, broadcast down 42%; cable dips 6%
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