TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.
The pandemic has hurt national TV advertising this year, particularly sports with games canceled and fans watching news, according to Standard Media Index.
Ad data company Standard Media Index said it named Todd Koons as VP, strategic partnerships, a new position.
Standard Media Index said it appointed Darrick Li as VP, sales and client services in Canada, where the ad spending intelligence service recently started doing business in April.
The global COVID-19 pandemic reduced advertising revenue by 37.1% in the largely English-speaking markets where Standard Media Index operates, the company said in a new report.
Ad intelligence company Standard Media Index said it named Jason Keown as VP, marketing, a new position.
The drop in national TV ad revenue continues to slow, with June figures showing an 9% decline, leaving the second-quarter down 19%.
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