Latest MadHive
MadHive Teams With Medicx Health on Programmatic for Healthcare Clients
By Jon Lafayette published
OTT viewers targeted for prescription drugs, medical procedures
MadHive Hires Jeff Fagel as Chief Marketing Officer
By Jon Lafayette published
Growing ad tech company MadHIve said it hired Jeff Fagel as its first chief marketing officer.
MadHive Provides Shoppable TV Tech For Cannuka Luxe Skincare Line
By Jon Lafayette published
Ad platform MadHive is providing the technology for a shoppable TV campaign launching Cannuka Luxe, a new skincare line from Cannuka being sold exclusively at Neiman Marcus.
Craig Berlingo Joins MadHive as Chief Product Officer
By Jon Lafayette published
Ad tech company Madhive Madhive said it hired Craig Berlingo as chief product officer.
MadHive To Spend $100 Million To Expand Google Cloud Usage
By Jon Lafayette last updated
Ad-tech company MadHive said it is committed to spending $100 million over the next six years on Google Cloud storage, data science and data processing because business is booming.
Talon, MadHive Connect OTT and Digital Outdoor Advertising
By Jon Lafayette published
Audience data used to deliver outcome-based campaigns
MadHive First To License Panel Data from HyphaMetrics
By Jon Lafayette published
New insights into device usage will help steer CTV campaigns
Fox, Scripps, Tegna Stations Get MadHive Ad Frequency Tool
By Jon Lafayette published
Audience Forecaster also provides transparency for OTT and CTV inventory
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.