Latest MadHive
Madhive Teams With Blockgraph To Use First-Party Data for TV Campaigns
By Jon Lafayette published
Deal will enable local advertisers to reach new audiences
Madhive Draws $300 Million Investment From Goldman Sachs
By Jon Lafayette published
Spencer Potts to become CEO, succeeding co-founder Adam Helfgott, who shifts to chairman
Madhive Hires Jon Kaplan as Chief Revenue Officer
By Jon Lafayette published
Executive tasked with accelerating TV ad infrastructure growth
Madhive Names Darien Ford Chief Technology Officer
By Jon Lafayette published
Exec had been with Affirm
MadHive in Deal With TransUnion To Enable Individual-Level Buying
By Jon Lafayette published
Connected TV campaign targeting made more precise
MadHive, Katz Media Group Create CTV Marketplace For Political Advertisers
By Jon Lafayette last updated
Candidates will be able to optimize campaigns by platform and geography
Shoppable CTV Campaign Drives 150,000 to Neiman-Marcus Site
By Jon Lafayette published
Madhive optimizes household ad exposure and targets viewer new stores
MadHive Teams With Medicx Health on Programmatic for Healthcare Clients
By Jon Lafayette published
OTT viewers targeted for prescription drugs, medical procedures
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