Project OAR, the group started by Vizio to create standards for addressable advertising, has certified that several companies have met the Open Addressable Ready technical specifications.
Comscore said that WarnerMedia is the first programmer to participate in the trials of Comscore’s system for measuring national addressable TV ad campaigns.
The Walt Disney Co. saw little consumer reaction when it raised the price of Disney Plus by $1 a month earlier this year, clearing the way for more increases in the future.
Univision is planning to build its addressable advertising capabilities, starting with beta tests with Vizio and Dish this year.
Audience addressable available with centralized campaign planning and execution
Understanding and executing addressable television is a key priority for brands and agencies plotting media strategies, according to a new study.
Streaming and advanced TV advertising took a big step towards convergence as Roku and Nielsen made a deal focusing on strengthening their grips on advertising and measurement.
NBCUniversal said it made an advanced advertising agreement with Charter Communications that will expand NBC’s U.S. addressable advertising footprint.
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