Latest about addressable advertising
Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media
Deal adds 1 million households to Dish’s addressable footprint
Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds
Report from Go Addressable, CIMM outlines best practices
38% of Advertisers Call Addressable Ads a ‘Must-Buy’ in DirecTV Survey
Of those buying addressable ads, 90% plan to maintain or increase spending
Advertisers Plan To Boost Addressable Spending: Survey
Go Addressable finds more advertisers ready to give targeted TV ads a try
Paramount Joins Go Addressable, Which Becomes a Trade Organization
First programmer signed up to help content distributors push addressable advertising
Canoe Expands Addressable Reach in Deals With DirecTV and Dish
Satellite companies increase footprint to 54 million homes
Global Addressable TV Revenue to Reach $56 Billion in 2023
Ampere Analysis also predicts figure will reach $87 billion by 2027
Linear Addressable Ads Still Important to CTV Buyers, DirecTV Finds
80% of buyers expect to spend the same or more on linear addressable
