addressable advertising

Project OAR, the group started by Vizio to create standards for addressable advertising, has certified that several companies have met the Open Addressable Ready technical specifications.

Comscore said that WarnerMedia is the first programmer to participate in the trials of Comscore’s system for measuring national addressable TV ad campaigns.

Makes deals with Direct TV, Dish and Vizio

The Walt Disney Co. saw little consumer reaction when it raised the price of Disney Plus by $1 a month earlier this year, clearing the way for more increases in the future.

Univision is planning to build its addressable advertising capabilities, starting with beta tests with Vizio and Dish this year.

GatewayGo transaction ads, Disney Select and DRAX introduced

Audience addressable available with centralized campaign planning and execution

Understanding and executing addressable television is a key priority for brands and agencies plotting media strategies, according to a new study.

NBCUniversal said it made an advanced advertising agreement with Charter Communications that will expand NBC’s U.S. addressable advertising footprint.