Latest about addressable advertising
Live Addressable Tests Start Using Project OAR Specs
Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday.
AMC Networks Signs Up With Addressable Ad Group
AMC Networks said it will make some of the commercials on its linear networks addressable when they appear via Comcast, Charter Commication and Cox.
Roku, Xandr to Use Kroger Data to Target Ads
Kroger Co., the largest grocer in the U.S., said that data from its consumers will be used to target streaming ads through Roku and addressable ads via AT&T’s Xandr unit.
