addressable advertising

Latest about addressable advertising

AMC, WE-tv Go Addressable in All Original Programming

By Jon Lafayette Published 17 February 22

Amazon launching campaign during ‘The Walking Dead’

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Horizon Teams With Adcuratio on National Addressable Campaign

By Jon Lafayette Last updated 15 February 22

Targeted ads run on A+E, Fox networks in Dish, Sling, DirecTV homes

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DirecTV Joins Adcuratio Addressable Ad Platform

By Jon Lafayette Last updated 15 February 22

Ad tech companies Adcuratio Media and Invidi Technologies said that AT&T DirecTV has joined its addressable advertising platform.

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LiveRamp Adds Captify Search Data For CTV, Addressable TV

By Jon Lafayette Last updated 2 November 21

Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform.

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AMC Networks Goes Programmatic With Linear Addressable Campaigns

By Jon Lafayette Last updated 20 October 21

AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.

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AMC Networks Touts Addressable Ad Capability Going into Upfront

By Jon Lafayette Last updated 18 October 21

AMC Networks, pointing to the results of two large-scale addressable ad campaigns run late last year, said it plans to make the capability a big part of its upfront pitch to clients and media buyers.

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A family watches content on multiple screens in their living room.

Study Finds Addressability Growing in Importance to Advertisers

By Jon Lafayette Published 6 October 21

Addressable advertising is becoming a more important tactic to advertisers and media buyers, according to a survey conducted by Advertiser Perceptions for WarnerMedia Ad Sales.

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