Latest about addressable advertising
Univision said that it joined Project OAR, the consortium aimed at creating standards for addressable television advertising.
ViacomCBS and Dish Media said they began delivering addressable advertising impressions during live national broadcast network inventory using technology developed with Adcuratio Media.
Advanced TV company Cadent said it is expanding it is working with Liberty Global to extend its addressable advertising management platform in Europe.
Cross-platform Nielsen One to launch in Q4 2022
Sell-side ad platform Magnite said that its third-quarter revenues were boosted by technology, direct-to-consumer and consumer packaged goods marketers increasing their spending on connected TV.
Canoe Ventures said that it launched the first linear addressable ad campaign across multiple distributors, working with AMC Networks, Comcast and Charter.
Boom in streaming and addressable push new approaches
Individual spots get ratings, more streaming services measured
