(Updated as of February 24, 2009)
TOP PRIMETIME SHOWS:
ONBOARD AIR FORCE ONE, ONBOARD MARINE ONE, INSIDE, DOG WHISPERER, DOGTOWN, EXPLORER, MAN-MADE, DANGEROUS ENCOUNTERS, NAKED SCIENCE, WORLD'S TOUGHEST FIXES.
There are fewer series this month on Nat Geo, replaced primarily by anthology titles. Look for new or returning Series to be added in the coming months.
DECEMBER 2008-JANUARY 2009:
-Mondays at 9pm & 10pm-NAT GEO PRESENTS
-Wednesdays at 8pm- NAT GEO PRESENTS
-Wednesdays at 10pm-INSIDE
-Thursdays at 8pm-MAN MADE
-Thursdays at 9pm-WORLD'S TOUGHEST FIXES
-Saturdays at 8pm-DANGEROUS ENCOUNTERS
**IN THE WOMB: DOGS - January 4, 8pm.
**IN THE WOMB: CATS - January 4, 9pm.
**TWIN CITY BRIDGE: AFTER THE COLLAPSE - January 15, 8pm.
**DANGEROUS ENCOUTERS: RETURN TO SNAKE CAVE - January 24, 8pm.
**ON-BOARD AIR FORCE ONE - January 25, 8pm.
**ON-BOARD MARINE ONE - January 25, 9pm.
**HI-TECH WAR ON TERROR - January 28, 10pm.
FEBRUARY AND BEYOND:
**HOOKED ON BASS - February 2, 10pm.
**ITALY'S MYSTERY MUMMY - February 3, 10pm.
**MORPHED - February 8, 8pm.
**DARWIN'S SECRET NOTEBOOK - February 10, 9pm.
**THE REAL ABRAHAM LINCOLN - February 14, 8pm.
**KNOWN UNIVERSE - February 15, 8-11pm.
**HITLERS HIDDEN CITY - February 22, 8pm.
**HARD TIME - February 23, 9pm.
**CODEBREAKERS - March 1, 8pm.
**HARD TIME - March 2, 9pm.
**KINGDOM OF THE BLUE WHALE - March 8, 8pm.
**RHINO RESCUE - March 14, 8pm.
**INTO THE ABYSS - March 14, 10pm.
**MONSTER FISH OF THE MEKONG - March 15, 8pm.
**DOGTOWN (New Season) - March 20, 2009.
**ICY KILLERS: SECRETS OF ALASKA'S SALMON SHARK - March 21, 8pm.
**LOCKED UP ABROAD - April 1.
**GREAT WHITE ODYSSEY - April 19.
**WAKING THE BABY MAMMOTH - April 26.
**IN THE WOMB: EXTREME ANIMALS - May 10.
YEAR AGO/BIG PICTURE:
Nat Geo enjoyed its best January ever, showing growth on five nights versus last year. ON-BOARD AIR FORCE ONE and ON-BOARD MARINE ONE posted the highest ratings of the month for the final Sunday in January. Fewer series provides scheduling flexibility but is harder to maintain and promote-look for a return of several franchise series and new series offerings in the coming months.
JANUARY 2009 PRIMETIME RATINGS ANALYSIS
Yearly % change* H'hold M25-54 F25-54 P25-54
Monday 8-11pm 23% 0% 7% 0%
Tuesday 8-11pm 4% -13% 64% 12%
Wednesday 8-11pm 29% 25% 80% 50%
Thursday 8-11pm -8% -10% 9% 0%
Friday 8-11pm 13% -9% 22% 9%
Saturday 8-11pm 39% 38% 30% 33%
Sunday 8-11pm 81% 89% 48% 68%
MTWTFSS 8-11pm 27% 14% 36% 22%
*Ratings percentages based on A.C. Nielsen U.S. Universe
ON BOARD AIR FOIRCE ONE and ON BOARD MARINE ONE were big hits for Nat Geo, averaging 410% above the Household average and 425% above the P25-54 demo average.
INSIDE is up 38% in Households and 35% in the P25-54 demo over last year.
EXPLORER is up 29% in Households and 27% in the P25-54 demo from January 2008.
NAKED SCIENCE is showing declines of 27% in Households and 28% in the P25-54 demo from last year.
DOG WHISPERER is flat in Households year-to-year but down 11% in the P25-54 demo (due to a 31% decline in Men 25-54).
SIX DEGREES COULD CHANGE THE WORLD delivered 25% below the Tuesday average for men 25-54.
DOG WHISPERER, DOGTOWN, EXPLORER, INSIDE, LOCKED UP ABROAD, MAN-MADE, NAKED SCIENCE, TABOO, ULTIMATE FACTORIES, WILD, DEADLY DOZEN.
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