Year 2 Of NBCU Caregivers Initiative Backed By Mayo Clinic, Haleon

Kelly Clarkson Caregiver Segment
Caregivers will be recognized on ‘The Kelly Clarkson Show.’

NBCUniversal will be marking National Family Caregivers Awareness Month with on-air acknowledgements of the dedication of these selfless individuals.

The Mayo Clinic, which backed NBCU’s first caregiver effort last year, is joined this year by Haleon, the consumer healthcare company that sells brands including Advil Centrum and Sensodyne.

National Family Caregiver Month NBCU

The event began with a segment on The Kelly Clarkson Show (opens in new tab) spotlighting high-school sweethearts facing unexpected challenges, which led to one stepping into the role of caregiver.

NBC’s Today and Bravo’s Watch What Happens Live with Andy Cohen will also run dedicated segments recognizing caregivers and telling their stories.

“NBCU’s year-long celebration of Caregivers is inclusive and diverse, and reflects the nuances of the multicultural, multigenerational caregiving experience,” Mark Marshall, president, advertising and partnerships at NBCU, said.

“In collaboration with Mayo Clinic and our new partner, Haleon, we are proud to bring Caregivers back for a second year in a row,” Marshall said. “At NBCUniversal, we always make it a priority to use our platform for good and we thank those who allow us to do just that.”

To reach multicultural audiences, the initiative will include Pregúntale al Doctor segments on Telemundo’s En Casa sponsored by Haleon. In the segments, viewers can ask questions on behalf of both caregivers and family members who need assistance.

NBC News Brand Studio and Mayo Clinic will be rolling out articles as part of “The Caregivers Digital Resource Guide.” The guide will be available in Spanish on Telemundo.com.

Comments about Caregivers month can be found on social with the hashtag #GivingBecauseWeCare. ■

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.