WSVN-TV, the news-heavy Sunbeam Fox affiliate in Miami, is expanding weekday morning news, adding an hour to its already four-hour block from 5 a.m. to 9 a.m.
But rather than adding it on the front side, as many stations have done to catch the earlybird commuters, WSVN will expand into the 9-10 a.m. hour starting Aug. 22. That will give it a whopping 63-plus hours of news per week, according to the station, and bragging rights for the country in terms of sheer volume of local news production.
Currently, Live with Regis & Kelly airs in the 9-10 a.m., spot weekdays.
Regis & Kelly are moving to WPLG as of Aug. 22, which left the opening to expand the news cast.
"WSVN has a track record of delivering the most comprehensive news first," said station EVP/GM Robert Leider in a statement. "The extra hour in the morning reaffirms our commitment to local news and our viewers."
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.