WFSB Hartford Kicks Off Masks-for-Kids Back to School Event

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Station has given away over a million masks since pandemic began

WFSB Hartford is launching Masks 4 School, a community initiative designed to make sure children have masks to wear to school amid the pandemic. Hosting four events in the market, the Meredith station is giving two youth-sized masks per child on a first come, first served basis.

WFSB Hartford logo

(Image credit: WFSB)

Since May, WFSB has given away more than 1.2 million cloth face masks throughout the community. “We know this Back to School year is like no other,” said WFSBV vice president/general manager Dana Neves. “We wanted to do what we can to help parents and grandparents prepare for the ‘new normal’.”

On Aug. 19, the CBS affiliate will be at the Police Activity League in Waterbury, Conn. Aug. 20, the station is at Toyota Oakdale Theatre in Wallingford. Aug. 26, WFSB will be at Xfinity Theatre in Hartford, and Aug. 27, the site is Torrington High School. 

Masks 4 School is a collaboration with Bob and Amy Stefanowski and The Jewish Federation of Greater New Haven.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.