WFSB Hartford is launching Masks 4 School, a community initiative designed to make sure children have masks to wear to school amid the pandemic. Hosting four events in the market, the Meredith station is giving two youth-sized masks per child on a first come, first served basis.
Since May, WFSB has given away more than 1.2 million cloth face masks throughout the community. “We know this Back to School year is like no other,” said WFSBV vice president/general manager Dana Neves. “We wanted to do what we can to help parents and grandparents prepare for the ‘new normal’.”
On Aug. 19, the CBS affiliate will be at the Police Activity League in Waterbury, Conn. Aug. 20, the station is at Toyota Oakdale Theatre in Wallingford. Aug. 26, WFSB will be at Xfinity Theatre in Hartford, and Aug. 27, the site is Torrington High School.
Masks 4 School is a collaboration with Bob and Amy Stefanowski and The Jewish Federation of Greater New Haven.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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