Barbara Bekkedahl has been named president of advertising sales for the Weather Group, which includes The Weather Channel.
Bekkedahl, who had been senior VP, joined the Weather Group in 2016.
She will continue to oversee all ad sales, ad solutions and ad partnerships for the Weather Group and will work collaboratively with Cindy Kelly, president of ad sales for Entertainment Studio Networks, and Darren Galatt, president of ad sales for Entertainment Studios Syndication.
Before joining Weather Group, Bekkedahl was VP of client solutions at NBCUniversal.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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