Vizio Adds ViX In Time For Hispanic Heritage Month

By Jon Lafayette
( Broadcasting & Cable )
published

TV set maker also adds ‘Celebrating Hispanic Heritage’ pop-up channel

Vizio Hispanic Heritage Month
(Image credit: Vizio)

Vizio is marking Hispanic Heritage Month with premium and free programming sponsored by Minute Maid Aguas Frescas.

The Hispanic Heritage month collection offers home screen access to premium services and programming including the newly added ViX from TelevisaUnivision.

Vizio users can subscribe to ViX for $6.99 a month or $39.99 for the first year.

Beginning September15, Vizio’s WatchFree Plus platform will have a “Celebrating Hispanic Heritage” pop-up channel where viewers can find English- and Spanish-language TV shows and movies. 

WatchFree Plus on-demand titles include 

The Rising: Pelé, My Name is Lopez, Model Latina and Mario Lopez: One On One.

"We are excited to offer a collection of premium, multicultural content to Vizio users in celebration of Hispanic Heritage Month," said Katherine Pond, Group VP of platform content and partnerships at Vizio. "Through our extensive network of content partners and data-driven approach to programming, this curated collection provides the best in premium entertainment honoring the rich stories, experiences, and creativity of Hispanic and Latin voices."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.