The Victoria's Secret special drew 5.7 million combined Facebook, Instagram and Twitter interactions for the week of Nov. 26 to Dec. 2, according to Nielsen’s Social Content Ratings Report of series and specials. USA’s WWE SmackDown and WWE Monday Night Raw finished tied for second 1.4 million interactions each.
Univision’s Nuestra Belleza Latina reality TV beauty pageant was fourth with 1.1 million social media interactions followed by NBC’s The Voice (585,000) and This Is Us (539,000); The CW’s Riverdale (466,000); Freeform’s Life-Size 2: A Christmas Eve (392,000); a second episode of NBC’s The Voice (370,000) and ABC’s Dancing With the StarsJuniors (334,000), according to Nielsen.
Live Size 2 star Tyra Banks topped Nielsen’s first ever Top TV Talent on Social chart, which follows how viewers interact with TV personalities on Facebook, Instagram and Twitter.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.