Viacom said it named Kelly Day as president of Viacom Digital Studios, a new unit that will create digital content for the company and its portfolio of networks and brands.
Day, who had been chief digital officer and chief business officer at AwesomenessTV, will report to Viacom CEO Bob Bakish, effective Nov. 20.
In her new post Day will work with Viacom’s networks to create digital content that coordinates with current programming and to develop new original content and branded entertainment in a variety of formats to grow Viacom’s audience and engagement with young viewers who may not watch traditional TV.
“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” said Bakish. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
Before Awesomeness TV, Day was with Blip Networks, Discovery Communications, The Knot and America Online.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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