Nickelodeon said it will launch a new ad-free subscription service for pre-schoolers called Noggin that will cost $5.99 a month.
The kids unit of Viacom said the over-the-top service will also be offered to authenticated subscribers of its current distributors.
Noggin will have long and short-form content including material from the Viacom library such as Blue’s Clues, Little Bear and Ni Hao, Kai-Lan.
“We are reintroducing the Noggin name with this new mobile service because of its built in equity with Moms and as a signal of the high-quality preschool content that will be curated for it,” Cyma Zarghami, president, Viacom Kids and Family Group, said in a statement.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.