Complete Coverage: Upfronts 2013
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NBCAffiliates on Board With Network's Prime Plan
On the heels of ABC Television Group's debut of its Watch
ABC live (and local) streaming app, NBC said it aims to have its TV Everywhere
live-streaming product in the markets by mid-2014. That was one of the topics
covered when 200-plus affiliate representatives met with NBC brass in New York
May 14. The affiliates and the network are on the same page on the venture, said
key reps from both sides.
Ted Harbert, NBC Broadcasting chairman, spoke of the
"local brands and localism" the affiliates bring to the initiative.
"We have a plan, and the affiliates are happy, we're happy, and now we
just have to let the technology people [complete the project]," he said.
Jordan Wertlieb, NBC affiliates board chairman, said the key
word in the arrangement is "partnership", which the affiliates, he
said, feel like it is. "Everyone's very excited about TV Everywhere,"
Wertlieb is executive VP and president at Hearst Television, which inked a deal
earlier in the week to feature its ABC affiliates' content in that network's Watch
ABC live streaming service.
A day before, NBC affiliates and the ad community sat for a
two-hour presentation at Radio City Music Hall that was primarily focused on
NBC's primetime. Tuesday's affiliates meeting touched on the Olympics and news,
including NBC Nightly News and Today, with an eye on strategy. It also
featured an in-depth presentation on viewing in the multiscreen world. "It
was a very good presentation," said one GM who asked not to be named.
"They're doing what they need to do to move the needle in the right
The GM said concerns about a Today slump and a lack of consistency in prime were allayed in the
past 24 hours in New York. "They've done their homework and have a
logical, practical plan," said the affiliate.
Wertlieb called Tuesday's confab "a pretty
robust discussion on a lot of topics."
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