Univision Names Garcia to Media Planning Post

Univision Communications promoted Silvia Garcia to senior VP of media planning and multiplatform strategy.

Previously a VP, Garcia will continue to report to Jessica Rodriguez, executive VP and chief marketing officer at Univision. She works out of Univision’s Miami offices.

“Silvia has been instrumental in optimizing and elevating our media planning efforts across all Univision platforms. She is passionate, versatile and highly skilled, and I am confident that she will continue to be an incredible leader,” said Rodriguez.

Garcia joined Univision in 2012. Before that she spent 15 years at Discovery Communications.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.