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UC: Undercover gets unwrapped in theatres

NBC's marketing department is looking to use United Artists theaters to promote its new action series UC: Undercover.

The NBC Agency, the network's in-house marketing division, has produced a one-minute promo with the tag line, 'It's not a movie, it just looks like

The promo will run in over 200 UA theaters and on 1,500 screens nationwide.