Telepictures' freshman talker Tyra Banks, recently renewed for year two, hit a personal best 1.9 rating/4 share Monday, Feb. 20.
Helped by the President's Day holiday that delivered a larger potential audience, the show pulled that Nielsen weighted metered-market average for primary runs with a show featuring hip-hop icon LL Cool J.
Tyra's best market was Birmingham, Ala. (market number 40), with a 6.1/12 at 10 a.m. on WBRC. That was up 61% from Tyra's November sweeps average on the station.
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