Total broadcast-television ad revenues were down 4% in the second quarter, the Television Bureau of Advertising (TVB) reported, compared with the second quarter a year ago.
Network TV was down 4.8% for the quarter, syndicated TV was up 9.1% and local broadcast TV was down 6.1%.
Total broadcast booked just over $11 billion for the quarter, down from almost $11.5 billion in the same quarter of 2007.
TNS Media Intelligence/CMR prepared the estimates for the TVB.
For the first half of the year, local broadcast TV was down 3.8%, syndicated TV was up 10.2% and network TV was down 1.5%. That makes for a total broadcast-TV decline of 1.3%.
Furthermore, 17 of the top 25 advertising categories spent less in the second quarter than in the same quarter of last year.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.