Turner Broadcasting executive Andrea Ching is joining OpenSlate, which does social video analytics for advertisers, as chief marketing officer.
Ching had been senior VP of integrated marketing at Turner. She’s trying to grow OpenSlate’s business with TV advertisers moving into digital.
“Andrea is among the most experienced, talented and visionary executives in digital media,” said OpenSlate CEO Mike Henry. “With an exceptional background in both TV and digital, Andrea will play a critical role in how we work with advertisers today and how we build technology to support them in the future.”
Before Turner, Ching was a senior partner, managing director at Neo@Ogilvy, the digital media arm of Ogilvy & Mather.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.